Bringing a world of experience into the classroom
Iain has the benefit of a family business upbringing coupled with corporate success as a marketing staffer and a consultant. His insight into the relevance of learning to the world of work is considerable and his role as a recruiter and down-sizer are invaluable. Click on each image to learn more....
Iain took over the license of this family business, which was run by a manager on the family's behalf until very recently. Under the guidance of this shop's manager, Iain took his first steps in the art of customer service.
...from steelworks to sewage plants Iain worked as an operative and later in management in this extreme waste processing company. WWM was a value-add company, by understanding the clients business, they delivered a service sensitive to their needs and saved them money.
This family owned business saw some of Iain's foremost experience in the hospitality industry and has been key to understanding the importance of customer satisfaction. A hotel is a living breathing brand, where the behaviour of every employee and every customer supports that brand 24/7.
Company secretary to a Dealer Principle Franchise. Customer service and customer satisfaction are the key here. A dealer principle wants to see their customers again and again. Be it for vehicle servicing, the purchase of a second vehicle or to trade in an old one. Additionally a dealer principal is seeking to generate the most honest form of advertising on the planet, customer referral.
An internship with Lever Bros. gave Iain his first exposure to the marketing of a brand in the FMCG sector. Here Iain became expert in the concept of brand personality and went on to deliver a paper on the subject at his Alma-Mater, Greenwich University in London.
High School Revision Guides in the UK are a multimillion pound industry. Iain was responsible for Brand maintenance and bottom line accountability during the sensitive move from O-Levels to GCSEs in the UK
Model making magazine and book publishing house. This was an ailing business that Iain turned around by liquidating slow moving titles and concentrating on our strengths and by actively mining the company's extensive archives.
Fine art frame-able prints founded on the art collection of Chatsworth House in England. Rescue of a lateral expansion of a security-printing company into the world of reproduction fine-art prints and frames. Applying the values of the parent firm to that of the new.
Fine art frame-able prints founded on the art collection of Royal Photographer Lord Patrick Litchfield. This was by way of a lateral expansion of a security-printing company into the world of reproduction fine-art prints and frames. Applying the values of the parent firm to that of the new art company.
As UK government departments were required to become more accountable to the exchequer "first-step government agencies" were set up to manage their accountability. Iain was the first non-Office personnel to be employed as a work in consultant to develop the Office brand as a merchantable item.
Iain single handily created a viable Met Office money off the page direct marketing for the Office contracting with supplier and distributors on the Office's behalf.
As Education Director of a leading UK based educational internet service provider, Iain was responsible for the day-to-day running of the company, plus the development of its operations within the state education sector. Iain was closely involved in federal initiatives, such as the National Grid for Learning and local government actions, such as Local Education Action Zones.